The Eskimo Pie has been a beloved ice cream treat for nearly a century. However, in recent years, a significant change occurred. The name Eskimo Pie was rebranded to Edy’s Pie. This change was part of a broader movement towards cultural sensitivity. But why did this iconic treat undergo such a transformation? In this article, we will explore the reasons behind the rebranding, the history of the Eskimo Pie, and how it became Edy’s Pie.
For those interested in a homemade version of this classic treat, you might enjoy the best homemade Eskimo Pie popsicle recipe.
History of the Eskimo Pie
The Eskimo Pie was first introduced in the early 1920s. Christian Kent Nelson, a Danish-American schoolteacher, invented it. Inspired by the simple idea of combining chocolate and ice cream into one treat, Nelson partnered with Russell Stover, a chocolate manufacturer. Together, they brought the Eskimo Pie to life. Over time, this treat became a staple in American households.
However, the world has changed since the Eskimo Pie was first introduced. As awareness of cultural sensitivity grew, so did the scrutiny of the name Eskimo Pie. As the term “Eskimo” was increasingly viewed as outdated and insensitive, they decided to rebrand the product.
For more details on the decision behind the name change, you can visit CNN Business – Eskimo Pie is getting a name change.
The Decision to Rebrand
The rebranding of Eskimo Pie was not an isolated event. They rebranded it as part of a larger movement to reconsider brand names that could be viewed as culturally insensitive. Companies across various industries have faced similar pressures to update or change names that no longer align with modern values.
The company decided to rebrand Eskimo Pie to reflect a more inclusive and respectful approach to branding.
In 2020, the company announced that the ice cream bar would be renamed Edy’s Pie, honoring Joseph Edy, one of the company’s founders.
. The goal was to maintain the product’s legacy while embracing a name that aligns with current cultural values.
To learn more about the rebranding process and public reactions, check out Eater – Ice Cream Bars Formerly Known as ‘Eskimo Pies’ Are Now ‘Edy’s Pies’.
Introduction to Edy’s Pie
The name Edy’s Pie was chosen carefully. It was important to preserve the product’s history while making it more culturally appropriate. By naming the ice cream bar after Joseph Edy, the company paid tribute to one of its original founders. This change also allowed the brand to retain its identity in the market while demonstrating a commitment to inclusivity.
Edy’s Pie continues to offer the same great taste that fans of Eskimo Pie have enjoyed for decades. The only difference is the name, which now reflects a more modern and sensitive approach to branding.
Public Reaction to the Name Change
As with any significant change, the rebranding of Eskimo Pie to Edy’s Pie sparked mixed reactions. Many people who grew up enjoying Eskimo Pies felt nostalgic about the original name. They saw the change as the loss of a beloved brand. On the other hand, there were also many who supported the decision. They appreciated the company’s efforts to align with contemporary values and to be more respectful towards different cultures.
Despite the differing opinions, Edy’s Pie has continued to be a popular choice among consumers. The product’s taste and quality have remained consistent, which has helped to maintain customer loyalty. Over time, more people have come to accept and even embrace the new name.
For more on classic recipes that evoke nostalgia, consider trying the O’Charley’s potato soup recipe, another comforting favorite.
Marketing and Branding Strategy
The rebranding of Eskimo Pie to Edy’s Pie was not just about changing the name. It also involved a comprehensive update to the product’s packaging and marketing strategy. The new branding needed to convey the same sense of nostalgia and tradition that made Eskimo Pie so popular, while also signaling the brand’s commitment to modern values.
- Packaging: They updated the packaging for Edy’s Pie to reflect the new name while maintaining a connection to the original product. The design features classic elements that fans of Eskimo Pie will recognize, ensuring that the product remains familiar.
- Advertising: The advertising strategy for Edy’s Pie focused on reassuring customers that, despite the name change, the product they love remains the same. The messaging emphasized the quality and taste that made Eskimo Pie a household name.
- Brand Identity: The new branding for Edy’s Pie aims to strike a balance between honoring the past and looking to the future. By choosing a name that pays homage to one of the company’s founders, the brand retains its historical roots while embracing a more inclusive identity.
For a deeper look into the history of Eskimo Pie and its evolution to Edy’s Pie, visit Delish – Eskimo Pie Ice Cream Bars Are Now Called Edy’s Pie.
Impact on the Market
The name change from Eskimo Pie to Edy’s Pie has had a noticeable impact on the market. While the rebranding initially sparked controversy, it ultimately proved to be a positive move for the brand. The decision to rebrand allowed the company to align with modern values and to connect with a broader audience.
- Market Presence: Since the rebranding, Edy’s Pie has maintained a strong presence in the frozen dessert market. The brand continues to be a popular choice among consumers who appreciate its classic taste and its commitment to cultural sensitivity.
- Comparison with Competitors: The rebranding also allowed Edy’s Pie to differentiate itself from competitors in the market. By taking a stand on cultural sensitivity, the brand has positioned itself as a leader in responsible branding.
- Consumer Loyalty: Despite the name change, Edy’s Pie has retained its loyal customer base. The consistency in taste and quality has reassured consumers that the product they love is still the same, even if the name has changed.
For those who appreciate comforting, familiar flavors, you might also enjoy the easy 3-ingredient sloppy joe recipe.
FAQ Section
- What is the new name of Eskimo Pie?
The new name of Eskimo Pie is Edy’s Pie. They made this change in 2020 as part of a broader effort to align with modern values and cultural sensitivity. - Why did Eskimo Pie change its name?
They changed the name to Edy’s Pie in response to concerns about the cultural insensitivity of the term “Eskimo.” The new name honors one of the company’s founders, Joseph Edy.
- Who is Joseph Edy?
Joseph Edy was one of the founders of the company that produced Eskimo Pie. They made the decision to rename the product Edy’s Pie to honor his contributions to the brand. - Are Edy’s Pies the same as Eskimo Pies?
Yes, Edy’s Pies are the same as Eskimo Pies in terms of taste and quality. The only difference is the name, which they changed to better reflect modern values.
Conclusion and Future Outlook
The rebranding of Eskimo Pie to Edy’s Pie marks an important moment in the history of this iconic treat. While the decision to change the name received mixed reactions, it ultimately reflects a commitment to cultural sensitivity and inclusivity. As Edy’s Pie continues to delight consumers with its classic taste, it also sets a new standard for responsible branding in the frozen dessert market.
Looking ahead, Edy’s Pie is well-positioned to maintain its place in the market. The brand’s ability to evolve while staying true to its roots ensures that it will continue to be a favorite among consumers for years to come.